BFF Changes Sponsor After Controversy
The BFF did not give a clear explanation as to why this incident happened. United Group is working as the Bangladeshi distributor of Petronas. They were the ones who originally signed the agreement with the BFF. After a day of debate, confusion and criticism, the BFF finally announced a new sponsor in the evening. The new sponsor of the Bangladesh Football League is now United Healthcare. Although one of the strangest incidents in the league’s history is over for now, it has raised questions about the professionalism and transparency of the BFF. Many claim that this has also tarnished the image of the BFF and the league.
After the BFF announced Petronas as the sponsor of the Bangladesh Football League yesterday, the Malaysian state oil and gas company said in a statement that Petronas did not enter into any sponsorship agreement with the Bangladesh Football League. The BFF announced the name of the new sponsor within 24 hours of the controversy.
The country’s top football league started this season without a title sponsor. After two rounds, the third round started yesterday. The day before the start of the game, the BFF announced that they had secured a sponsor for the league and unveiled a new logo. Initially, the BFF was accused of copying the logo. Then Petronas said that they had not been given permission to use their name or brand in the Bangladesh league. And the BFF said that Petronas had said in a statement that they would not be able to participate as the title sponsor this season.
